Our heritage

Discover how 40 years of history has lead to the Rubik's Cube to become one of the best selling toys.

Our Founding

Ernõ Rubik, a professor from Budapest In Hungary, wanted to help his students understand three-dimensional problems. His solution? The Rubik’s Cube! Ernõ creates the first working prototype of the cube in 1974.


Ernõ's prototype cube did things that the world hadn't seen before. It twisted and turned yet it didn’t break. Adding 54 colourful stickers to the six sides gave the puzzle its iconic look. When Ernõ Rubik built his first Cube, it took him over a month to solve it. At that time, he didn’t know that his “Magic Cube” – “Buvos Kocka” in Hungarian - would take the world by storm.


Ernõ Rubik obtains a Hungarian patent for his 'Magic Cube'.


The “Magic Cube” is manufactured in small batches and became more and more popular in Hungary during the late 1970s. Ernõ Rubik realised the potential of his invention. But – in communist Hungary in the 1970s, imports and exports were tightly controlled. The answer? International toy fairs!


The “Magic Cube” was taken across to a variety of international toy fairs, including London, Paris, and New York. In September 1979 the puzzle was spotted in Nuremberg by toy specialist Tom Kremer, who could immediately see the power and potential of the cube. Tom Kremer's vision was to commercialise the cube and sell it to the world.


Tom Kremer’s passion and belief in the Cube convinced the Ideal Toy Company to distribute the “Magic Cube”. They wanted one important change… a new name! The Rubik’s Cube’s global launch was in 1980. The newer Cubes were half the weight of the earlier models. Solve times became much faster.


Sales of the Rubik's Cubes in 1980 initally started off as modest, but started to grow once the Ideal Toy Company launched a television advertising campaign.


The Rubik's Cube has become a worldwide craze and hit millions of sales. During this time, the cube became notorious for being unsolvable. During this year, 12 year old Patrick Bossert releases a book 'You Can Do The Cube' which sells more than 1.5 million copies.


Rubik's holds the first World Championship in 1982 in Budapest, Hungary on 5th June. Minh Thai (USA) was the winner with the result of 22.95 seconds.


Rubik's launches a new puzzle called 'The Snake', which sells several millions worldwide


Rubik's launches another new puzzle called 'Magic', which sells over 14 million units worldwide


Ernő Rubik becomes President of the Hungarian Engineering Academy


Diamond Cutters International create the 'Masterpiece Cube' for 15th birthday of the cube


Rubik's Cube celebrates it's 25th anniversary in a special edition pack


Ernő Rubik awards prizes at the World Championship in Budapest


A new cube is born featuring a faster mechanism and tough durable tiles


The best brains at Rubik's and GAN collaborate to create the Rubik's Speedcube